Understanding what the market is charging and how it’s performing is foundational to every senior housing decision from pricing adjustments to underwriting to portfolio strategy.
When teams ask “What are rates in the market?”, “What’s occupancy looking like?”, or “What are pricing trends over time?”, they need current, granular data, not outdated surveys or anecdotal broker insight.
NIC MAP provides the consistent, granular market intelligence teams need to act with confidence.
Understanding senior housing market performance requires more than knowing today’s asking rate. Teams need to see average rates, pricing ranges by unit type, occupancy levels, and how rates and occupancy are trending over time.
NIC MAP delivers aggregated and property-level rate and occupancy intelligence in one platform so you can:
Senior housing revenue and performance are directly tied to local pricing power and demand balance. Yet many teams lack consistent visibility into real market conditions.
The result: more confident pricing decisions, stronger underwriting assumptions, and clearer market positioning.
Property Advisor Report (PAR)
Viewing aggregated rate and occupancy by care segment and unit type shows what the market is charging today and how full competing properties are, establishing a factual baseline for pricing and performance decisions.
Use it for:
Pricing strategy, underwriting validation, portfolio monitoring
Rate Intelligence
Property-level asking rates, care fees, and concessions reveal real competitive pricing structures, allowing teams to adjust pricing, sales strategy, or underwriting assumptions based on current market behavior.
Use it for:
Competitive positioning, sales strategy, revenue modeling
Trends Module
Historical quarter-over-quarter and year-over-year trend data show whether market conditions are strengthening, softening, or stabilizing, supporting forward-looking pricing and investment decisions.
Use it for:
Monitoring market cycles, long-term planning, investment strategy
Market Comparison Tools
Comparing PMA, metro, and national pricing and occupancy data clarifies whether a local market is outperforming or underperforming broader benchmarks.
Use it for:
Portfolio strategy, expansion planning, risk assessment
Set pricing strategy and monitor competitive positioning.
Validate underwriting assumptions and track portfolio performance.
Assess market health and borrower performance.
Understand revenue potential in target markets.
PAR provides aggregated rate data by care level and unit type at submarket and PMA levels.
Yes. Occupancy performance can be viewed by PMA, submarket, metro, or custom geography.
Yes. Quarterly trend data shows historical rate and occupancy performance with change metrics.
Rate Intelligence provides property-level pricing, care fee ranges, and concessions for around 6,000 properties.
Rate and Occupancy data updates quarterly.