NIC MAP helps healthcare providers, including hospice, home health, therapy, and long-term care pharmacies, identify where seniors are living, understand facility-level characteristics, and grow their referral networks within the senior housing market. By combining property-level data on 35,000+ senior housing and nursing care communities with demographic and utilization insights, NIC MAP gives healthcare organizations the market intelligence they need to prioritize outreach, evaluate partnership opportunities, and expand their presence in high-density senior living markets. It’s the same platform used by operators and investors, now applied to the business development and market growth needs of clinical service providers.
Challenge:
Senior living communities vary greatly in provider distribution, challenging stakeholders to visualize where opportunities for influence and expansion exist.
Solution:
Quickly visualize how many senior living communities each provider or LTC Rx services within specific market areas, helping you understand their market presence and influence.
Challenge:
The landscape of senior housing can show clear dominance by certain providers or notable gaps, complicating the process of identifying potential markets for entry or expansion.
Solution:
Access detailed information about other providers in the area and the level of healthcare reimbursements at each building, allowing for strategic planning and competitive positioning.
Challenge:
Information on healthcare expenditures and competitive presence in senior housing is often scattered, making strategic planning complex and cumbersome.
Solution:
Dive deep into building-level healthcare utilization stats and payor mix to tailor your offerings to the needs of each community.
Challenge:
Senior housing communities have diverse healthcare needs and funding sources, posing challenges in tailoring offerings effectively.
Solution:
Identify buildings with a dominant (incumbent) provider and detect white spaces where no incumbent providers exist, revealing new opportunities for market entry and expansion.
Challenge:
The complexity of reaching and engaging with key decision-makers in senior housing can impede effective communication and relationship building.
Solution:
Engage directly with key decision-makers, including detailed profiles and one-click contact options for c-suite leaders, powered by our comprehensive database.
Understand senior communities and their healthcare needs.
Make important relationships visible and actionable.
See into the future of your market.
See data on residents’ healthcare utilization and provider relationships
Chronic conditions scoring
View connections between providers, buildings, and geographies
See data on residents’ healthcare utilization and provider relationships
See national building portfolios for care providers or housing operators
New feature now available for healthcare professionals! You can:
See it in action.
In this guide for healthcare providers, you will learn:
NIC MAP allows healthcare providers to understand senior healthcare needs through demographic studies, incumbent relationships, and geography, supported by data from most of the top operators. It combines public and proprietary data to help anticipate market trends by identifying upcoming projects and leveraging insights from industry experts and thought leaders.
Fill out the form to learn more about how our platform can help support your healthcare business and save you time in an increasingly competitive market.