Raleigh, N.C., (12/9/2025) — NIC MAP, the leading provider of data for the senior housing industry, has been named an official data and insights partner of the American Seniors Housing Association (ASHA). This designation highlights a longstanding relationship built on shared priorities: advancing transparency, improving consumer understanding and equipping the senior living industry with reliable, actionable market intelligence.

Through the partnership, ASHA utilizes NIC MAP’s industry-leading data on its Where You Live Matters consumer education website to help consumers better understand the costs of senior living throughout the U.S. The collaboration underscores both organizations’ commitment to elevating the senior housing decision-making process with trusted, data-driven insights.

“This partnership between ASHA and NIC MAP represents a powerful alignment of expertise and purpose,” said David Schless, ASHA President and CEO. “We believe the NIC MAP cost data fits extremely well with ASHA’s efforts to create a uniquely trusted and helpful website for older adults and their families. We’re also pleased to provide our members with an insightful report that showcases NIC MAP’s high-quality data and insights.”

NIC MAP’s exclusive focus on senior housing, combined with nearly two decades of industry leadership, has made it the gold standard for market intelligence used by owners, operators, investors, lenders, developers and policymakers. ASHA’s decision to select NIC MAP as an official data partner reinforces the platform’s essential role in shaping strategic planning and elevating consumer education.

“The senior housing industry is entering a pivotal era of growth and high-quality, transparent data is more important than ever,” said Arick Morton, NIC MAP CEO. “ASHA has long been a champion for informed decision-making across the industry, and we are proud to support its mission with the depth, accuracy and clarity of NIC MAP data. Together, we’re helping both consumers and industry leaders navigate the market with confidence.”

Learn more about NIC MAP.

About NIC MAP

NIC MAP believes data drives outcomes. We provide purpose-built data exclusively for senior housing with relevant, market-specific insights you won’t find anywhere else, empowering the senior housing industry to stay nimble and achieve optimal results. Our platform offers real-time access to occupancy rates, transaction details, and construction project tracking, enabling industry leaders — including the top senior housing operators, largest government agencies and major investors — to navigate market complexities and capitalize on investment opportunities. For more information, visit www.nicmap.com.

About the American Seniors Housing Association (ASHA)

Based in Washington, DC, the American Seniors Housing Association (ASHA) represents 530 organizations involved in the financing, development, and operation of the full spectrum of housing and services for older adults – including active adult, independent living, assisted living, memory care, and continuing care (or life plan) communities. ASHA’s members, both for-profit and not-for-profit, collectively own and/or operate approximately 750,000 senior living units across the United States. ASHA is focused on legislative and regulatory advocacy, and the organization supports research and national initiatives that advance high quality services for older adults so they can live with dignity in the setting of their choice.

Media Contact:

Mary Prevost, Prevost Partners
612.202.3047, mary@prevostpartners.com