NIC MAP Launches Deal Intelligence, a Deal Screening and Modeling Workspace for Senior Housing Acquisitions 

Raleigh, N.C., (September 30, 2026) — NIC MAP, the leading provider of data for the senior housing industry, launched Deal Intelligence, a new tool designed to help senior housing investors, operators and lenders move from fragmented deal materials to a clear first pass faster 

Deal Intelligence addresses a common industry challenge: teams often spend significant time assembling disconnected materials, such as rent rolls, financials and labor data, before determining whether a deal is worth pursuing. During this process, critical market context lives outside the deal itself. 

The new capability brings deal materials and market data into one view and creates a consistent starting point, including a working financial model teams can use immediately. This integrated view enables users to quickly assess performance, identify risks and prioritize opportunities. 

“Deal teams are spending too much time building the basics before they can even start evaluating a deal,” said Arick Morton, NIC MAP Chief Executive Officer. “By combining a client’s deal data with NIC MAP’s trusted market intelligence, Deal Intelligence gives teams a more complete and credible view from the start so teams can spend less time assembling the basics and more time evaluating the deal.” 

Why Deal Intelligence Matters 

According to NIC MAP’s Senior Housing Market Outlook (Second Edition), the cumulative investment gap needed to simply maintain today’s senior housing penetration rates reaches $840 billion by 2039 and surpasses $1 trillion by 2044, with the gap widening every year current development falls short. 

“As competition for senior housing assets increases and transaction activity accelerates, the ability to quickly screen and prioritize deals before full underwriting is becoming a critical advantage,” said Morton. 

Deal Intelligence helps users: 

• Reduce time spent on early deal review 

• Start from a working financial model instead of building one from scratch 

• Create a consistent starting point across deals 

• Surface key risks and questions earlier in the process 

• Move quickly with trusted data at your fingertips 

By combining client-provided deal materials with NIC MAP’s market, comp and labor data, the platform provides a more complete and market-grounded view of each opportunity. 

Built for Today’s Senior Housing Deal Environment 

Designed for organizations reviewing high volumes of opportunities, Deal Intelligence enables: 

• Investors to assess deal flow and prioritize opportunities faster 

• Operators to understand performance drivers earlier in evaluation 

• Lenders to evaluate feasibility and identify opportunities faster 

The platform delivers both a high-level summary for quick alignment and a pre-built financial model that serves as the team’s starting point for deeper analysis. 

Learn more about NIC MAP Deal Intelligence. 

Frequently Asked Questions about NIC MAP Deal Intelligence

What is NIC MAP Deal Intelligence? 

NIC MAP Deal Intelligence is a deal screening and modeling workspace for senior housing acquisitions. It helps investors, operators and lenders move from fragmented deal materials to a clear first pass faster by combining deal materials with NIC MAP market intelligence. 

How does Deal Intelligence help senior housing deal teams? 

Deal Intelligence reduces the time spent assembling rent rolls, financials, staffing data and market context. It creates a consistent starting point, including a working financial model, so teams can evaluate performance, identify risks and prioritize opportunities earlier. 

Who should use Deal Intelligence? 

Deal Intelligence is designed for senior housing investors, operators and lenders reviewing high volumes of acquisition opportunities. It is especially useful for teams that need to screen deals quickly before committing resources to full underwriting. 

Does Deal Intelligence replace underwriting? 

No. Deal Intelligence is not a replacement for full underwriting or internal decision-making. It provides a faster, market-grounded first pass so teams can decide whether to advance, reprice or pass on an opportunity. 

What types of data does Deal Intelligence use? 

Deal Intelligence combines client-provided deal materials with NIC MAP’s market, comp and labor data to create a more complete view of each opportunity. 

What outputs does Deal Intelligence provide? 

The platform delivers a high-level summary for quick internal alignment and a pre-built financial model that teams can use as a starting point for deeper analysis. 

Why is Deal Intelligence important now? 

Senior housing transaction activity and competition for assets are increasing, while the industry faces a projected supply gap. Deal Intelligence helps stakeholders move faster and make more informed early-stage decisions in a more competitive market. 

### 

About NIC MAP  

NIC MAP is the senior housing industry’s independent market-data service. We bring together occupancy, rate trends, and the construction pipeline across 35,000+ U.S. properties in a single platform built for senior housing — informing the investment, underwriting, and research decisions of the industry leaders who shape it, including the top senior housing operators, federal agencies, and major capital providers. For more information, visit www.nicmap.com.