Selling into senior housing means staying alert to constant portfolio changes. Kevin O’Connor, Chief Revenue Officer at Eldermark, tackles this with what he calls “one of the most up-to-date sources of information on operator data”—NIC MAP’s Industry Insight.

In this short testimonial, O’Connor shares how he uses the tool to:

  • Onboard and educate new reps faster on who’s who in their territory
  • Cut travel costs by mapping high-density operator clusters before deployment
  • Pinpoint high-value leads for more efficient, segmented marketing
  • Map equitable sales territories to align the market across small, mid-market, or enterprise

“In my experience, NIC MAP has been the source of truth with the most integrity within the data. That’s a no-brainer.”
— Kevin O’Connor, Chief Revenue Officer at Eldermark

Get the Full Picture: See how Eldermark’s CRO uses this data to align teams, cut costs, and plan smarter.

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