Marshall Hillman, Executive Director at Jones Lang LaSalle

When working on a valuation, Marshall Hillman, executive director with Jones Lang Lasalle (JLL) in their Valuation and Risk Advisory practice, always starts with NIC MAP. The platform provides all the available data for the specific markets he’s reviewing, saving him and his team time as they prove out senior housing supply. 

Hillman says, “[NIC MAP] is invaluable. We couldn’t do our appraisals without it—hands down. From a data standpoint, it is the source, the tool for knowing what is happening in senior housing.”  

His team utilizes NIC MAP on a daily basis to evaluate supply and demand. Clients appreciate that JLL’s team can dig deep into different aspects of the data on things like occupancy and rent for primary and secondary market areas. 

Video Transcript

I’m Marshall Hillman, I’m an executive director with JLL in our Valuation and Risk Advisory practice. JLL is a Fortune 500 multinational real estate company handling the gambit of brokerage, debt placement, valuation, etc. On a daily basis, as far as using NIC MAP Vision, we really utilize it on the valuation side from a supply and demand standpoint — looking at occupancies, major metro areas, a lot of what’s the rent in a radius, a primary market area, secondary market areas. Clients really appreciate us digging into that from that aspect: market occupancies, where are the underserved markets, where should they build. I think a lot of it has been that when occupancies were dipping, we’ve been able to really show that occupancies are coming back up, there are more residents looking for senior housing services, and we’ve been able to prove that out. On the supply side is where it’s really been timesaving — being able to go to one source and it basically tells you everything that’s out there. We still have to do our due diligence and check properties under construction and that sort of thing, but it gives us a great starting point for what’s in the market. It’s invaluable. We couldn’t do our appraisals without it, hands down. From a data standpoint, it is the source. Would I recommend NIC MAP Vision to others in the industry? Absolutely. It is the tool for knowing what is happening in senior housing.