NIC MAP Testimonial Series

Senior housing asset manager Laura Smith shares the benefits of a fully integrated data platform to analyze market trends, as well as the importance of reliable, timely data in a crisis.

Video Transcript

My name is Laura Smith and I’m with the RMR Group. I’m an asset manager for senior living asset management for Diversified Healthcare Trust at the RMR Group. As an alternative asset manager providing services to Diversified Healthcare Trust, which is a very large healthcare REIT, I think the NIC MAP Vision combined platform is more and better of what it was already doing. The fact that it’s integrated now officially makes it easier for us as a large organization. We need strong data on market trends. We need to be able to look at what market demand is across a variety of markets. We use the data to help us make good decisions about how to spend money and get the greatest return. The standard data is collected quarterly, and that’s all very great — it’s critical for what we do. But during COVID, nobody knew anything, and so having weekly wave data was amazing. There was no one else who could have done that and gotten right to the people on the front lines.