‘Vision for tomorrow. Data for today.’ Underscores history of client-focused innovation and trusted intelligence

Raleigh, N.C., (January 27, 2025) — NIC MAP, the intelligence partner trusted to power the senior living industry, debuted its new, streamlined name, tagline and logo. This change reflects the company’s ongoing commitment to providing purpose-built, market-specific data and advanced intelligence exclusively for senior housing operators, investors, developers, lenders, healthcare providers, and vendors.

The decision to simplify the name to NIC MAP underscores the organization’s core mission: to maximize senior housing outcomes by delivering actionable data that drives decision-making and shapes the future of the industry. The new tagline: “Vision for Tomorrow. Data for Today” reflects NIC MAP’s dedication to equipping clients with insights that not only address today’s needs but also shape tomorrow’s strategies. 

NIC MAP Vision was originally created in March 2021 after National Investment Center for Seniors Housing & Care (NIC) acquired VisionLTC, a data analytics platform specializing in the senior housing industry. Arick Morton, former CEO of VisionLTC, continues to lead NIC MAP as Chief Executive Officer. NIC MAP is a strategic partner and affiliate of NIC.

“Through ongoing dialogue with our clients, we recognized the need for a name that reflects both our legacy and our role as the trusted intelligence partner for senior housing,” said Morton, NIC MAP CEO. “It reflects our focus on delivering the reliable, innovative data insights our clients need to make informed decisions and seize opportunities in an ever-evolving market.”

NIC MAP is the senior housing industry’s independent market-data service, with current-quarter and historical market performance tracking, deep asking-rate and occupancy coverage, and construction pipeline data. In 2024, NIC MAP released its Senior Housing Market Outlook, highlighting a critical shortage of senior housing developments amidst rapidly growing demand. NIC MAP also launched a first-of-its-kind AI suite built specifically for the senior housing industry, giving clients sharper analytics to underwrite, screen markets, and benchmark portfolios faster.

For more information, visit www.nicmap.com.

About NIC MAP

NIC MAP is the senior housing industry’s independent market-data service, providing purpose-built data and analytics for senior housing. The platform brings together regularly updated asking-rate and occupancy data, construction pipeline coverage, and demographic and market-context analytics — used by the top senior housing operators, federal agencies, and major capital providers to inform investment, underwriting, and research decisions. For more information, visit www.nicmap.com.

Media Contact:

Mary Prevost, Prevost Partners
612.202.3047, mary@prevostpartners.com