NIC MAP gives senior housing professionals a clear view of what’s happening across the industry. It covers 214 metropolitan markets throughout the U.S., offering data on occupancy, rates, construction, and transactions. With that kind of reach, you can see where opportunities are emerging — and how conditions differ from one area to the next.
Use the market locator or the coverage map below to dig into the regions we track and compare performance across them. Whether you’re weighing an investment, keeping tabs on competitors, or looking for new growth markets, NIC MAP puts the entire senior housing landscape right at your fingertips.
*Please note that searching only a city or street name may not return a result.
Our 214-market coverage allows you to de-risk investment by validating underwriting with precise local-level data across each market, including high-potential submarkets. This enables reliable performance benchmarking against the most dynamic competitors and ensures your strategic capital allocation is data-driven.
Our data is drawn from CBSAs, the foundational geographical units defined by the U.S. Office of Management and Budget. The total coverage includes 31 Primary Markets (since Q4 2005), 68 Secondary Markets (since Q1 2008), and 41 Additional Markets (since Q1 2015). This facilitates accurate submarket performance analysis.
Our commitment is to continuous growth. Our most recent expansion brings coverage to 214 markets, with another large expansion of Markets Coming Soon (74 CBSAs) scheduled for early 2026. This proactively positions you ahead of evolving demographic trends and new regional opportunities.
The U.S. Office of Management and Budget (OMB) defines a CBSA as a contiguous area of relatively high population density centered on an urban area. NIC MAP utilizes CBSAs – which are composed of counties – as the foundational geographic units for defining and aggregating all local market data.